

The CEO Radar: 'No Regret' Moves for CEOs Facing Uncertainty (Sponsored Content)
Jul 27, 2025
Rich Lesser, BCG Global Chair, shares his insights on how CEOs can thrive amid economic turbulence. He discusses the pressing issues highlighted in over 4,500 earnings calls, focusing on the need for CEOs to build resilience. Effective strategies include establishing a 'tariff command center' and leveraging AI for customer relations. Lesser emphasizes the importance of adapting supply chains and pricing strategies in response to trade tariffs, consumer behavior shifts, and the ongoing impacts of inflation and the pandemic.
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Growing CEO Anxiety on Economy
- Economic uncertainty and concerns about a downturn are higher now than in the last decade, even surpassing the COVID period.
- CEOs are anxious about tariffs tipping the economy into recession but see some recent moderation.
Consumer Caution Amid Inflation
- US and European consumers are increasingly cautious, trading down to bargains due to inflation and economic uncertainty.
- Despite caution, spending on travel and technology remains steady for US consumers.
CEO No-Regret Moves
- CEOs should establish tariff command centers to manage uncertainty and analyze supply chain impacts immediately.
- Invest in productivity and customer relationships medium-term, and embrace AI-driven transformation in the next 2-5 years.