Evo DK #315 - Mastering CRM Strategy - Building Customer Relationships That Last

Host Alice Gardner is joined by Mette Frederiksen, CRM & E-commerce Manager at Fredsted Studio; Anders Petersen, CRM & Marketing Automation Manager at Web2Media; Sabrina Olesen, Customer Success Manager at Master Denmark; and Kenneth Rohr, CRM Manager at TRENDHIM. Together, they unpack how businesses build lasting customer relationships through smart CRM strategies, automation, and personalized engagement. Gain insights into retention tactics, customer lifecycle management, and real-world applications of CRM that boost loyalty and drive sustainable growth.