Ad Sales Training Nation Guide Your Buyer: Mastering the Journey to Close More Sales with Sales Training Coach Ryan Dohrn
Aug 13, 2025
Discover the art of guiding buyers effortlessly through their purchasing journey. Learn to build trust and suggest outcomes aligning with their goals for a natural buying experience. Gain insights into navigating client objections to keep sales momentum strong. Master effective sales strategies and enhance your presentation skills to engage clients better. Whether you're selling locally or globally, these actionable strategies promise to drive consistent revenue growth.
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Buyer Journey Is A Trust Trip
- Buyers are taking an unplanned journey when you prospect them and must trust you to join it.
- Your goal is to lower perceived risk and increase perceived reward before and during that trip.
Warm Prospects Before Inviting
- Warm prospects before asking for meetings using LinkedIn, newsletters, trade-show touches, or comp lists.
- Use consistent, relevant touches to increase familiarity and perceived safety before the first meeting.
Win Meetings With Relevance And Proof
- Get meetings by proving relevance, showing value, and citing happy customers.
- Be specific about time needed and use social proof to reduce perceived risk.