Ryan Woodbury (Needed) - How she's building a bundled DTC subscription business with prenatal products, why it took 3 years of R&D research before launching and her fundraising philosophy

Our guest today is Ryan Woodbury, co-founder of Needed. Needed is on a mission to empower every woman with the fundamental nutrition information, products, and community they need to be optimally nourished before, during, and after pregnancy. We discuss how she got involved / started in nutrition, why she decided to create a prenatal supplement company, why she took 3 years in R&D, how she thinks about the DTC channel and LTV of her customers and much much more.

Some of the questions I ask Ryan:

1. What was your introduction to entrepreneurship?
2. How did you end up founding Needed?
3. What were the first steps?
4. How do you think about the lifetime value of the customer?
5. When does a person use prenatal vitamins?
6. Distribution play as opposed to an 
7. Pulvis Ventures
8. How did you think about financing the business?
9. CAC
10. Challenges
11. What have you learned from your customers
12. Consumers want a two a day
13. How did Needed different? What’s the bare minimum?
14. How do you think about product development?
15. Why did you decide DTC?
16. Nutrients 
17. How do you think about customer acquisition in today?
18. How do you think about retention and customer experience?
19. How did you approach raising venture capital?
20. What’s one book that inspired you personally and one book that inspired you professionally?
21. Professionally - Let my people go surfing; No Rules, Rules by Reed Hastings
22. Personally - The Sense of Wonder

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