The CEO of WHOOP On Using Metrics To Optimize Health & Performance At Work and at Home

Will Ahmed, Founder and CEO of WHOOP. WHOOP has created wearable technologies for enhancing the human performance and wellness of the next generation. WHOOP members range from elite athletes and Fortune 500 CEOs to fitness fanatics and executives, as well as military people and healthcare professionals. Ahmed has garnered over $400 million from prominent investors and has an active advisory board composed of some of the world's most renowned cardiologists, technologists, marketers, and designers.

Ahmed published "The Feedback Tool: Measuring Fitness, Intensity, and Recovery," which inspired his current work's underlying physiology and engineering. He was selected to the Fortune 40 Under 40 Healthcare list for 2020, having previously been recognized by Forbes 30 Under 30 and the Boston Business Journal 40 Under 40. WHOOP was deemed the most innovative wellness company by Fast Company in 2020.

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