224. Pivot Your Creative Business with AMD Creative

Discover why confidence is the secret ingredient to creative success. Adelaide returns to the Kiss My Aesthetic Podcast to share her unfiltered journey of restructuring her agency, building confidence, and embracing creativity on her own terms. She and Michelle discuss boundaries, working remotely, and why creative entrepreneurs need to “coast through the cringe” to grow. From starting a new course to leaning into public speaking, Adelaide opens up about what it really takes to evolve as both a business owner and creator. Remember: confidence is built, not given.

 

Adelaide Matte is the founder of AMD Creative, a thriving agency based in Birmingham, Alabama. With a sharp eye for design and a deep understanding of branding and storytelling, she has built AMD Creative into a sought-after agency that helps businesses and individuals craft authentic narratives.

 

Adelaide is passionate about trend forecasting and creativity in all its forms, often following the latest in fashion and occasionally sewing her own clothes. A steadfast advocate for women’s empowerment, she fosters environments where women can thrive and grow. Through her leadership and mentorship, she inspires others to embrace their potential, creating a ripple effect of positivity and progress. ------------------------ In today's episode, we cover the following:

• The CEO mindset and restructuring AMD Creative for flexibility and growth
• Setting boundaries as a young agency owner
• Finding your creative flow and maximizing it
• Launching Coast Through the Cringe
• The phases of going from cringe to confidence
• Fueling your creativity outside of work
• Public speaking and personal branding evolution
• Social media, authenticity, and follower expectations
• Finding balance between personal identity and business

---------------------- RESOURCES:

• Follow Coast Through the Cringe on Instagram
• Episode 116: Creative Agency Life with Adelaide Matte
• Episode 055: Life According to Creative Agency Owners - Adelaide Matte of AMD Creative

----------------------- GUEST INFO: To learn more about AMD Creative, follow them on Instagram and TikTok @AdelaideTheCreator and visit their website, AMDBirmingham.com ----------------------- Social media in 2025 is pure chaos—platforms are shifting, algorithms are unpredictable, and keeping up feels like a full-time job. That’s why we're sharing our 2025 Social Media Webinar that we share with all of our clients. It's a no-BS breakdown of what’s working, what’s dead, and how to build a strategy that actually delivers. Whether you’re a brand owner or a social media pro, this resource is your shortcut to navigating the wild west of online marketing. Tune in at MKWCreative.co/resources/p/2025socialmedia ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode is brought to you by Zencastr. Create high quality video and audio content. Get your first two weeks free at https://zencastr.com/?via=kma. ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard