How I Built This with Guy Raz How I Built Resilience: Pokimane
Sep 10, 2020
Pokimane, a leading female streamer on Twitch, shares her journey from a chemical engineering student to a successful content creator with over 20 million followers. She discusses the balance between academics and her passion for gaming, the intricacies of building a community, and monetization strategies through brand collaborations. Pokimane also addresses the unique challenges women face in the streaming landscape, offering advice for resilience and emotional well-being. With aspirations for future projects, she emphasizes the importance of adaptability in this ever-evolving industry.
AI Snips
Chapters
Books
Transcript
Episode notes
From Hobby to Hustle
- Pokimane started gaming young, inspired by her brother, and enjoyed the community aspect.
- She began streaming in high school and gained traction, but prioritized education initially.
Network for Growth
- Actively network within the gaming community to gain traction on platforms like Twitch.
- Engage with other streamers and participate in relevant online groups.
Streaming's Business Evolution
- Sponsorships from companies and the emergence of agencies transformed streaming into a viable business.
- This shift allowed streamers to monetize their content and consider it as a full-fledged career.
