The Refresh News: The Future of TV Ads – AI, SMBs & Measurement with James Borow from Universal Ads

In this episode of The Refresh, AdTech God interviews James Borow, Vice President of Product and Engineering at Universal Ads, discussing the evolution of TV advertising and its accessibility for small and medium businesses (SMBs). They explore the partnership with Ramp, the importance of premium video, and how AI is transforming creative production. The conversation emphasizes the need for measurement in advertising effectiveness and the future of TV as a viable platform for all businesses.

Takeaways

Universal Ads aims to simplify TV advertising for SMBs.

The partnership with Ramp allows businesses to access TV advertising easily.

Premium video content is crucial for effective advertising.

AI is being leveraged to create ads and streamline production.

TV advertising can be as accessible as social media ads.

A budget of $500 can get businesses started with TV ads.

Measurement of TV ad performance is essential for proving value.

Creative production challenges for SMBs are being addressed with AI.

TV advertising can enhance the effectiveness of social media ads.

The future of TV advertising looks promising for all business sizes.

Chapters

00:00 Introduction to the Podcast and Guest

01:28 Making TV Advertising Accessible to SMBs

04:46 The Role of Premium Video in Advertising

07:31 Leveraging AI for Creative Production

08:51 The Future of TV Advertising

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