Dental Unfiltered

Episode 108 - Social Media Ads with Authority

Jul 22, 2025
Discover how dental practices can leverage social media advertising to establish authority and attract new patients. The hosts explore innovative marketing strategies, emphasizing the power of engaging video content and tailored messaging. They discuss the shift from traditional to digital methods and the cost efficiency of social media ads compared to old-school advertising. Listeners will gain practical tips on crafting compelling narratives, optimizing ad spend, and enhancing patient trust through authentic communication.
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ADVICE

Use Authority in Ads

  • Use authority in ads to build patient trust by showing you are an expert.
  • Avoid cookie-cutter ads that lack authority and strong calls to action to improve effectiveness.
ADVICE

Short, High-Energy Ads Win

  • Keep video ads short, ideally 10 to 30 seconds, with a strong hook in the first 3 seconds.
  • Avoid monotone or low-energy delivery to maintain viewer attention.
ADVICE

Hook, Authority, Then CTA

  • Start videos with a captivating question to hook viewers immediately.
  • Introduce yourself with credentials briefly, then give a vague call to action to encourage messaging.
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