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How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer.

May 5, 2022

In this engaging discussion, Bob Glazer, a serial entrepreneur and founder of Acceleration Partners, dives into the future of marketing and the power of performance-based partnerships. He clarifies the often-misunderstood landscape of affiliate marketing, emphasizing its potential to achieve outstanding results when correctly implemented. Bob also discusses the evolution of marketing strategies, the rise of remote work, and the crucial need for businesses to master quality before scaling. Tune in for fresh insights on strategic partnerships and growth!

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INSIGHT

Declining ROI of Facebook Ads

Facebook's ad prices have increased 50-100% due to declining inventory and increased privacy controls.
This impacts ROI for businesses relying on paid social, making it harder to achieve profitability.

ADVICE

Shift to Partnership Marketing

Consider partnership marketing, a performance-based model, instead of focusing solely on paid channels.
It involves collaborating with various partners and paying based on outcomes like sales or leads.

INSIGHT

Acceleration Partners' Specialization

Acceleration Partners specializes in partner management and recruiting, unlike broader marketing agencies.
This specialization allows them to effectively manage and scale partnerships globally.

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In this episode, Eric welcomes back Bob Glazer, to discuss how marketing is changing and explore some of the key methods for layering performance marketing into one’s growth strategy. Bob is a Serial Entrepreneur, Bestselling Author, Keynote Speaker, and is the Founder and Chairman of the Board at Acceleration Partners. He is also the author of the new book Moving to Outcomes, about why partnerships are the future of marketing. Tuning in you’ll hear Bob break down the meaning of affiliate partnerships, why it is often poorly defined, and how they can provide some of the most effective outcomes in marketing. He delves into the topics he covers in his new book, including some of the problems it solves for leaders as well as long-term marketing strategies. Bob discusses how Affiliate Partners has grown since it first started, why he describes them as a partner management recruiting specialist firm, as well as the benefits they’ve experienced from working remotely over the past ten years. He also shares some of the misunderstandings around affiliate marketing, why it’s such a huge opportunity, and why he believes companies should master quality before scaling. Tune in for a fascinating conversation on the future of marketing, remote work, and so much more!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How Marketing Is Going to Change Forever and How to Layer Performance Marketing Into Your Growth Strategy With Bob Glazer.
[00:30] Introducing today’s guest, Bob Glazer, and his new book Moving to Outcomes.
[02:49] The lack of ROI that businesses have been experiencing with paid ads and social media.
[04:24] How Bob defines affiliate and brand marketing.
[05:58] Bob’s company Affiliate Partners and why Bob defines them as a partner management and recruiting specialist firm.
[07:11] A breakdown of partnership marketing, Affiliate Partners, and what makes them a truly global company.
[09:16] An overview of the content in Bob’s new book Moving to Outcomes.
[11:06] Some of the topics and marketing challenges that are addressed in Moving to Outcomes.
[11:56] Why Bob enjoys writing books: it’s a way to solve problems and share knowledge.
[13:34] Practical methods for instituting affiliate marketing strategies.
[15:54] Insights into Acceleration Partners’ payment structures and the benefits of a hybrid approach.
[18:13] Some of the awards that Acceleration Partners has won, why a positive working environment is so important, and why they prioritize accountability and flexibility.
[20:18] How Acceleration Partners has been remote for ten years and how they have compensated for the in-office element.
[21:43] Some of the ways that their clients and employees meet up in person.
[24:08] An overview of Acceleration Partners hubs in the US.
[24:52] The plans for Acceleration Partners for the next five years.
[27:24] Bob’s thoughts on current trends in wage inflation.
[29:37] The benefits of reaching out to check in on employees who left your business on good terms.
[30:18] Bob’s favorite performance marketing tool.
[31:02] Bob’s book recommendation and why he often gives it to people as a gift.
[32:48] That’s it for today! Don’t forget to rate, review and subscribe!
[32:51] Go to https://marketingschool.io/live to learn more!

Links Mentioned in Today’s Episode:

Robert Glazer
Robert Glazer on LinkedIn
Affiliate Partnerships
Moving to Outcomes
LinkedIn Talent Insights
Must-read book: Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts
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