The Creative Penn Podcast For Writers The Artisan Author With Johnny B Truant
18 snips
Jul 21, 2025 
Johnny B Truant, an accomplished author with over 150 books in various genres, presents a refreshing take on the creative journey. He emphasizes the artisan author approach, advocating for prioritizing artistic quality and genuine fan connections over the relentless pressure of the publishing industry. Truant discusses the transformative role of AI in managing sales data, the importance of self-care practices for nurturing creativity, and the value of community support for independent authors. His insights offer a path to a sustainable and fulfilling author career.
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Artisan Author Philosophy
- The artisan author approach focuses on creating art first and profit second, rejecting rapid release pressure.
- It emphasizes building genuine, one-to-one connections with true fans instead of chasing algorithms.
Live Selling Tips
- Approach live selling by engaging warmly rather than aggressively pursuing sales.
- Have conversations about readers' interests to build connection instead of just pushing books.
Start Small In Live Selling
- Start live selling small with low-cost markets and limited stock to minimize financial risk.
- Reinvest profits progressively into bigger events and more stock to grow sustainably.
