Apptivate: App Marketing Explained Boosting Organic Growth - Ne Djuric (Coca-Cola)
Mar 24, 2020
23:23
Ne Djuric is the digital alchemist for Coca-Cola in Central and Eastern Europe, a corporate team focused on transformation. Previously, he was working as Coke’s senior mobile product manager.
Questions Ne Answered in this Episode:
- Did you find that ratings had an impact on the organic growth you could drive in the app store?
- What was the article about that spiked your organic growth? And why do you think it was successful?
- Is it fair to say that because the growth was mostly organic, fraud wasn’t necessarily an issue?
- Do your strategies need to change drastically from country to country within a region?
- How do you go about choosing influencers to represent your brand?
Timestamp:
- 4:26 Huge performance spike from an ad article
- 7:28 Why you should start push marketing in smaller countries
- 9:11 How to boost your ratings to boost organic growth
- 12:47 The shelf life of a successful ad article
- 15:59 Spotting fraud
- 17:59 Keeping strategies, changing tactics across markets
- 20:04 Working with influencers
Quotes:
(10:31-10:48) “Whenever you give something to someone, they’re actually feeling psychologically obliged to give something back. And of course, it doesn’t work on 100% of the population, but it does work on 10%, right? So if you, for example, start following people on Instagram, 10% of people will follow you back.”
(15:45-15:52) “If you’re doing mobile app advertising, you’re either being a victim of fraud or you’re being a victim of fraud and you don’t know it.”
Mentioned in this Episode: