Culture. A topic marketers are always discussing. Strategists are asked for cultural insights, creatives are asked to disrupt cultures with mind blowing activations, but it can often be forgotten by the time a campaign makes its way into the world.
Marcus Collins and Cooper Colvig break down culture, its vitality to successful work, and his new book For The Culture, where he goes into far greater depth. It's an incredible read that brings immediate value to any marketing or advertising work you are up to and serves as a lifeline back to the piece that matters most. People.
If there is one thing you can never forget as a marketer or advertiser, it's that it's always about the people and the cultures they create.
Breaking and Entering Advertising Podcast