Dave "CAC" Kellogg and Ray "Growth" Rike discuss all things Bookings, Total Contract Value, Annual Contract Value, Billings and revenue including:
- Bookings vs Total Contract Value vs Annual Contract Value
- Billings - more than an invoice?
- Revenue - CARR, ARR and GAAP
B2B SaaS companies regularly use the above terms, but unfortunately not always consistently defined, calculated and/or utilized.
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