The Next Big Idea

DEADLINE EFFECT: Can You Work Like It's the Last Minute Before the Last Minute?

Sep 15, 2021
Christopher Cox, former chief editor of Harper's and GQ, shares insights from his book on transforming fear of deadlines into a productivity superpower. Alongside acclaimed novelist Rivka Galchen, they discuss how urgency can spark creativity and improve work processes. They delve into effective methodologies for managing deadlines, the unexpected benefits revealed through research, and how structured timelines enhance collaboration. From personal anecdotes to examples in theater and publishing, they reveal the art of thriving under pressure.
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ANECDOTE

Undercover at Best Buy

  • Chris Cox applied for a seasonal job at Best Buy to research their Black Friday operations.
  • He wanted to understand how they avoided the chaos common at other retailers.
ANECDOTE

Best Buy's Black Friday Prep

  • Best Buy reconfigures its stores and operations for Black Friday.
  • They prioritize efficient customer flow and teamwork over individual sales.
ADVICE

Serious Deadlines

  • Take deadlines seriously from the start and communicate their importance.
  • Set short, firm deadlines to eliminate procrastination and encourage focus.
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