Mastering the Black Friday Frenzy: Best Buy's Strategy for Success

The deadline is one of the most powerful tools we have for getting work done. So why are we all so afraid of it? After studying organizations that manipulate deadlines to their advantage, Christopher Cox (former chief editor of Harper's and executive editor of GQ) has figured out how to transform deadlines from something to be feared into a superpower to boost productivity and stimulate creativity. He’s bottled his findings in a new book called “The Deadline Effect: How to Work Like It's the Last Minute—Before the Last Minute,” and in this episode, he shares what he has learned with novelist Rivka Galchen.