SaaS Backwards - Reverse Engineering SaaS Success Ep. 166 - Rethinking SaaS Go-to-Market in the Age of AI
May 16, 2025
Jim Curry, co-founder of BuildGroup and former Rackspace executive, dives into how AI is reshaping SaaS businesses. He emphasizes that AI should be viewed as a foundational infrastructure rather than just a flashy feature. By acting quickly, incumbents can leverage AI to lower customer acquisition costs and enhance go-to-market strategies. Curry explains why traditional methods falter in an AI-driven era, pointing to opportunities for automation in demos and sales workflows. His insights are invaluable for SaaS leaders eager to harness real impact from AI.
AI Snips
Chapters
Transcript
Episode notes
Journey from Operator to Investor
- Jim Curry shares his journey from a Rackspace operator to co-founder of BuildGroup.
- They focus on long-term investments with deep involvement in a small portfolio for lasting SaaS company success.
AI as Infrastructure Wave
- AI is an infrastructure wave that benefits incumbents with proprietary, workflow data.
- Incorporating AI into products that leverage proprietary data creates a competitive advantage.
Apply AI to Go-to-Market
- Experiment with AI for enhancing demos and automating SDR workflows.
- Use AI to reduce cost and speed go-to-market execution before competitors do.