748 Cheree Ashley: Founder & CEO of Osier

Oct 1, 2025

Ask episode

Chapters

Transcript

Episode notes

On this episode of The Kara Goldin Show, we’re joined by Indie Lee, Founder of Indie Lee Skincare — the clean beauty brand built on resilience, transparency, and a mission to empower healthier living. Indie’s journey began in 2008, when she was diagnosed with a life-threatening brain tumor that doctors believed was environmentally derived. After surviving surgery, she turned her awakening into action, creating her own skincare formulas at home and eventually launching Indie Lee Skincare in 2010.
In our conversation, Indie shares how she transformed her personal health crisis into a movement that helped shape the clean beauty industry, what it took to bring her kitchen-made formulas to market, and how the brand has evolved over the past 15 years. We talk about the challenges of pioneering clean beauty before it was mainstream, how she defines “clean” today, and the lessons she’s learned as a mission-driven founder balancing wellness, science, and growth. Indie also opens up about her most pivotal founder moments, the hardest challenges she’s faced, and her vision for the future of beauty and intentional living.
Whether you’re a beauty enthusiast, a wellness advocate, or a founder looking for inspiration, this episode is packed with insights you won’t want to miss. Now on The Kara Goldin Show.

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @‌KaraGoldin on all networks.

To learn more about Cheree Ashley and Osier:
https://www.instagram.com/osierwellness/
https://www.instagram.com/cheree_ashley/
https://www.linkedin.com/in/cheree-ashley/
https://osier.com/