Commercial Real Estate Secrets Everything You NEED to Know to Make 7 Figures in Commercial Real Estate
This week, I sat down with Rod Santomassimo, founder of the Massimo Group and one of the most influential voices in commercial real estate coaching. Rod has helped some of the biggest names in the business—including Bob Knakal—scale their income and sharpen their focus. I’m proud to say I’ve been working with Rod for over a year now, and his impact on my mindset and business has been game-changing.
In this episode, we talk about:
- How Rod went from serial entrepreneur to launching the most respected CRE coaching firm in the country
- The real story behind Bob Knakal’s jump from $6M to $18M
- Why Rod and Bob teamed up to write Selling Buildings—and who it’s for
- The biggest money-making mistakes brokers are making in 2025
- Whether cold calling is dead (spoiler: probably)
- How to escape the transaction treadmill and build a real brand
- The mindset shift that separates seven-figure brokers from everyone else
- Rod’s CRE secret: why total conviction is the true unlock for income growth
📚 Want the book?
Selling Buildings hits Amazon May 20th. Whether you're a broker or investor, it’s packed with deal stories, tactical insights, and a front-row seat into the mind of one of CRE’s greatest.
🔗 Learn more about Rod’s work:
Check out www.massimo-group.com. If you’re serious about growth, this is where it starts.
Liked this episode? Share it with a friend.
Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.
Ready to sell or lease a warehouse? Visit warehousehotline.com to get started.
Connect with Aviva: