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The Mo Show | Presented by KAFD
EV Adoption in Saudi Arabia, PIF's Investment & The 1200+ HP Lucid Sapphire | Faisal Sultan 94
Aug 17, 2023
Faisal Sultan, Vice President and Managing Director of Lucid Middle East, discusses Lucid's partnership with the Public Investment Fund in Saudi Arabia. He shares his experience from working at GM and Ford and his excitement for the future of electric vehicles. They explore the future of lubricants in the EV industry and discuss the benefits and cost savings of electric vehicles in Saudi Arabia. They also highlight the unique features of the Lucid Sapphire model.
30:17
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Quick takeaways
- EV manufacturing is simpler compared to traditional combustion engines, with fewer parts and easier maintenance.
- Education and a robust public charging infrastructure are crucial for EV adoption and dispelling range anxiety.
Deep dives
Mr. Fesser Sultran's journey into the EV industry
Mr. Fesser Sultran, Vice President and Managing Director of Lucid Middle East, shares his background as an automotive engineer and his transition to working in the EV industry. From his automotive career in the U.S. to his role in Saudi Arabia's Ministry of Commerce and Industry, he became familiar with Lucid through the country's development of the automotive ecosystem. This led to his role in Lucid in 2019, overseeing operations and expansion in the Middle East.
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