Jen Allen-Knuth is a sales strategist, keynote speaker, and founder of DemandJen, where she helps teams simplify selling and rediscover the joy of driving meaningful conversations.

In this episode, Jen opens up about the mindset shifts that finally pushed her to go solo after years at Challenger and Lavender. She shares the insecurities she had to overcome, the messy behind-the-scenes of setting up her business, and the surprising joys (and pains) of self-employment. From being called out by Josh Braun to forging a playful feud with Will Aitken on LinkedIn, Jen walks through the very real, very human story of building a solo business with staying power.

(00:00) Intro

(00:32) From Lavender to solopreneurship

(03:05) Overcoming insecurities and taking the leap

(06:05) Navigating LinkedIn and building a personal brand

(09:07) Choosing a business model and early challenges

(12:27) The turning point

(15:47) Support from industry leaders

(21:09) Balancing work and personal life

(25:04) The reality of sales and entrepreneurship

(26:25) Humor and content creation

(28:24) LinkedIn dynamics and fake feuds

(30:32) Transitioning from Lavender and finding new balance

(31:40) Challenges of working independently

(35:35) Navigating business logistics

(46:50) Pricing and value realization

(47:38) Lessons in business pricing

Follow Jen on LinkedIn: https://www.linkedin.com/in/demandjen1/

Check out DemandJen: https://www.demandjen.com

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Join Full Stack Solopreneur: https://fullstacksolo.com/

Download the free roadmap: https://fullstacksoloroadmap.com/

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