* Joe shares the story of how he recently met one of Warren Buffett's friends (This is a guy who Warren often visited and mentored!)
* Why you want to be careful before you judge a person or a business (and a technique you can use to make sure the people you deal with are trustworthy)
* Dean explains a shocking story about con artists that swindle intelligent people (and the important business lesson you can learn from it)
* Joe gives a new definition for "marketing" and "selling" that could make you more effective at both (and Dean gives a simple and profound definition for what "innovation" really is)
I Love Marketing