The Hidden EV Hurdle: Why Charging Still Stumps Buyers & How Dealers Can Fix It | Oliver Phillips, Chief Operating Officer of Qmerit

Apr 3, 2025

Join Oliver Phillips, COO of Qmerit, as he delves into the hidden hurdles of electric vehicle ownership, particularly around home charging installations. He discusses why Florida is emerging as an EV leader and how various consumer preferences influence sales. The conversation highlights the importance of dealer education and transparent processes to combat charging anxiety. Oliver also sheds light on the economic benefits of EV adoption and the evolving support roles dealerships must take to thrive in this shifting market.

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INSIGHT

Florida's EV Boom

Florida is the second-largest EV market, demonstrating their practicality for urban commuters.
This growth occurs with minimal state subsidies, suggesting strong organic demand.

ADVICE

Simplify Home Charging

Dealers can partner with companies like Qmerit to simplify home charger installation for customers.
Qmerit handles the process, reducing friction in EV sales.

INSIGHT

Tesla's Politicization

Current Tesla-related issues are specific to the brand and Elon Musk, not EVs in general.
A year ago, EVs were politicized, but that's no longer the case.

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Today I’m joined by Oliver Phillips, COO of Qmerit. We break down the #1 EV problem dealers aren’t talking about—and how to solve it, why Florida is quietly becoming an EV powerhouse, how EVs are cutting through the political noise, and a whole lot more.

This episode is brought to you by:

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3. Qmerit - Selling EVs can have a lot of friction points. But home charging installation shouldn’t be one of them. That’s why dealers and automakers trust Qmerit—the go-to expert for home charging installations. Join Qmerit’s dealership partner program and start earning referral incentives on every installation. Visit @ https://qmerit.com/carguy to learn more.

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Topics:

00:16 – What’s the EV market’s state?

02:58 – How does Humira support EV charging?

05:00 – What challenges hinder EV adoption?

11:30 – What objections do EV buyers have?

15:22 – What’s the future of EVs?

23:17 – How to contact Oliver Phillips?

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