The Human Side of Money 61: A Toolkit To Change Client Behavior And Improve Follow-Through of Advice
The job of a financial advisor and planner isn’t simply to dispense the advice, pat yourself on the back, and walk away as if your job is done.
It’s to help the client follow through on your advice.
Ensuring they implement and execute the items you’ve laid out that solve their problems and achieve their goals. The reality is that getting clients to actually follow through and implement the advice you give without constant follow-up is hard.
There are several possible explanations. One of the most prominent culprits is a psychological barrier inherent within the very nature of financial advice. The battle between the current and future self.
We discuss:
- Why the current versus future self is such a powerful force
- A strategy to counter the battle between the current and future self
- 9 simple and effective ways to use this strategy (every day) with clients
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Resources:
- The featured partner for this episode is Knudge, an automated system to help clients actually follow through on their tasks and reach their financial goals
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