Dr. Squatch Scales to $100 Million with Natural Soaps for Men

Jack Haldrup, the founder of Dr. Squatch, has transformed his men’s grooming brand from $5 million to $100 million in just 18 months. He discusses the challenges of breaking into the crowded natural soap market and the importance of educating men on personal care. Jack shares insights on leveraging viral marketing and subscription models to enhance customer engagement. He highlights key lessons from door-to-door sales and the adaptability required in today’s changing business landscape, emphasizing the significance of creative video advertising.