Daybreak Lenskart built its empire on franchisees. Now it’s battling them in courts
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Apr 16, 2025 Lenskart has skyrocketed to become India's leading eyewear retailer, but its success has sparked conflict with franchise owners. Allegations of unfair practices and financial deceit have left many franchisees feeling betrayed. As investigations reveal discrepancies in sales figures, tensions rise. The company is now pivoting to a model of company-owned stores, raising further concerns among its partners. With an IPO on the horizon, Lenskart faces a crucial moment, balancing growth with the fallout from these franchise disputes.
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Unfair Competition
- Lenskart franchise owners allege unfair competition from company-owned stores.
- These stores often appear near existing franchises, impacting their business.
Industry Practice
- Jitesh Agarwal notes that Lenskart's practice of opening stores near franchises isn't unique.
- He points out that Domino's and other brands use similar "fortressing" strategies.
Renovation Demands
- Franchisees allege Lenskart demands additional funds for renovations every few years.
- Refusal often leads to license termination and disputes over final settlements.