Business Wars Blackberry vs iPhone | CrackBerry | 1
Nov 15, 2021
On September 11, 2001, BlackBerry's reliable network wins over new fans on Wall Street amidst chaos. Co-founders Mike Lazaridis and Jim Balsillie revolutionize mobile communication with their devices. But as the iPhone emerges, Steve Jobs sees a prime opportunity, igniting a fierce rivalry. Oprah's endorsement propels BlackBerry into the consumer spotlight, yet looming patent challenges cast a shadow. The battle unfolds as both brands innovate, shaping the future of smartphones. It's a gripping tale of ambition, competition, and technology.
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9/11 and the BlackBerry
- On 9/11, amidst communication failures, BlackBerrys became crucial.
- Bill Kelly, trapped in the World Trade Center, used his BlackBerry to communicate.
BlackBerry's Rise
- BlackBerrys gained popularity after 9/11 due to their reliability.
- They were the first mobile devices to sync work emails, making people constantly reachable.
The LeapFrog Pitch
- RIM's co-CEO, Mike Lazaridis, convinced BellSouth to invest in their new product, the LeapFrog.
- The LeapFrog was a two-way pager designed for email, featuring a full keyboard and fast email notifications.