Big Success & Big Struggles (Session 16 with Robyn)
May 29, 2024
auto_awesome
Robyn, mid-launch and embryo transfer, discusses big success & struggles. Topics: lost leads, data tracking, launch results, making money fast, 'super bowl' next week, quiet launches. Explore balancing challenges, emotional struggles, data analysis for launches, creative marketing tactics, gratitude, selectivity, empowering women in business & family planning, celebrating wins amidst struggles, navigating challenges with grace & support.
Embrace both success and struggles in journeys for growth and resilience.
Adaptability is crucial in overcoming unexpected challenges during critical business moments.
Consistent and strategic email engagement is vital for audience retention and interest.
Optimizing sales page traffic and behavior tracking enhances conversion rates.
Authenticity and grounded energy attract clients and ensure successful launches.
Deep dives
Robin's Midway Point in her Journey and Business
Robin is at a critical point in her journey and business, midway through her embryo transfer and her lunch. Despite facing uncertainty and high intensity, Robin demonstrates grace and vulnerability in letting others witness her journey during this pivotal moment. The episode offers valuable insights into managing success and struggles simultaneously and the experience of balancing both during such moments.
Tech Issues Impacting the Launch
Robin faces significant tech issues during her launch, impacting the webinar functionality and lead capturing. This challenge results in the loss of traffic and leads in the launch. Despite these setbacks, Robin remains determined to ensure a successful launch, showcasing resilience and adaptability in handling unexpected obstacles.
Email Strategy and Open Rates
Changes in Robin's email strategy have affected her open rates, with a decline from 70-80% to 20-30% due to inconsistent communication. While acknowledging the drawbacks of this change, Robin reflects on the trade-offs associated with her approach, emphasizing the importance of consistent and strategic email engagement for maintaining audience interest and engagement.
Utilizing Data to Optimize Conversions
Analyzing her sales page performance, Robin identifies a 10% conversion rate, signifying successful conversion results. By focusing on sending more traffic to the sales page and tracking new audience behaviors, Robin aims to optimize conversions and assess the effectiveness of her marketing efforts, emphasizing the value of data-driven strategies in enhancing sales outcomes.
Finding Grounded Energy in Launching
The discussion highlights the significance of finding grounded energy in launches, emphasizing that loudness and visibility are not synonymous. Robin's grounded and authentic approach to launching, despite challenges and personal struggles, showcases the power of authenticity and groundedness in attracting clients and achieving successful results.
Recognizing Achievements and Embracing Grace
Acknowledging Robin's achievements in navigating the challenges of the launch amid personal struggles, the episode emphasizes the importance of self-compassion and recognizing accomplishments. By offering support and validation for Robin's efforts and successes, the podcast highlights the value of embracing grace and self-appreciation in challenging circumstances.
Preparing for Intense Emotions Ahead
As Robin anticipates a pivotal week with potential extreme highs or lows, the podcast encourages her to approach the upcoming challenges with reverence and grace. Recognizing the emotional intensity of the impending outcomes, the episode underscores the importance of self-care and support in navigating the significant emotions that may arise during such critical moments.
Reflecting on the Quietness Amidst Intense Times
Robin shares her tendency to become quiet during significant life events, reflecting the depths of emotion and processing that are occurring internally. The discussion acknowledges the complexity of navigating intense emotions and personal challenges, emphasizing the need for grounding and acceptance of varying emotional responses during pivotal moments.
Grounded Energy in Launching - Accepting Authenticity
The episode affirms the importance of maintaining authenticity and grounded energy in launching, highlighting that visibility does not equate to loudness or expansiveness. Robin's experience demonstrates the power of being true to oneself and finding strength in groundedness and authenticity, rather than conforming to societal expectations of loudness and intensity during business endeavors.
In Session 16 with Robyn, we check in with Robyn as she’s mid-way through her launch and her embryo transfer. She’s in a really big moment in her business, her life, and her fertility journey and there is lots going on for her. We look at what it means to have big success alongside big struggles and how to process and move through both at the same time.
In this episode, you’ll hear:
The HUGE challenge Robyn had that lost her 100’s of leads in her launch
The pivot we’re making with data and what I’m suggesting she track most right now
How Robyn’s launch is going and what the results are currently telling us
