This Week in Startups E1024: #StartupTuneup @ Founder.University: 6 founders pitch to Jason & Dave Samuel of Freestyle Capital on merging communication networks, athlete performance tracking, DTC women’s clothing, smart tabletop gaming systems & more!
Feb 4, 2020
Dynamic founding teams pitch innovative ideas ranging from a smart communications platform for emergencies to DTC eco-friendly hosiery. Athletes are in focus with a performance tracking app that captures personal data. Another standout is a smart tabletop gaming system that merges fun with tech. A conversation about size-inclusive women's clothing adds a fresh perspective on the fashion industry. The discussions emphasize effective go-to-market strategies, customer understanding, and the importance of clear communication during pitches.
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Go-to-Market Strategy in DTC
- Focus on your go-to-market strategy in direct-to-consumer businesses.
- Investors want to see how you will reach your ideal customer profile.
Houston Rockets Success Story
- The Houston Rockets used ReplyBuy's platform to generate $25,000 in five minutes.
- This demonstrates the platform's effectiveness in driving sales through text messaging.
Focus on Business Model for Product People
- Product people should focus on the business model and go-to-market strategy.
- Demonstrate business acumen to attract investors.