Last year, VTEX went public on the New York Stock Exchange and became the first Latin American company in its niche to do so. On a mission to show other Latin American companies that it’s possible, they accomplished their goal — but not without adequate preparation. 

Going public is not as easy as setting a date and expecting it to happen. The team at VTEX was preparing years in advance. For co-founder Alex Soncini and General Counsel Juliana Lopes, going public came with its share of challenges and changes in their respective fields. 

In this season finale episode of the FutureWork Playbook, Alex and Juliana join host Natalie Pierce to talk about company growth, personal improvement and achieving your biggest goals. They discuss how their company, VTEX, went public on the New York Stock Exchange and how they prepared for the shift. They also share expert tips on seeking new opportunities, building a stable company, and growing in your personal and professional life.

💡 Meet Your Host 💡

Natalie Pierce | Gunderson Dettmer | LinkedIn

💡 Featured Guests 💡

Name: Alex Soncini

What he does: Alex Soncini brings over 20 years of experience in the digital commerce industry and a passion and appreciation for the accelerated transformation of brands and retailers. With a Computer Engineering, Master's Degree in Project Management, and part of the alumni network of Harvard Business School graduated in the GMP, Alex has participated in hundreds of digital commerce projects spearheading the digital transformation of Fortune 500 companies across diverse industries.

A co-founder of VTEX, the enterprise digital commerce platform, he has successfully propelled the company’s expansion and dominance in Latin America, currently serving over 3,200 online stores in more than 38 countries.

Alex has also coordinated the E-commerce Platform Committee of the Brazilian Chamber of Electronic E-commerce for two years and is an international speaker and subject matter expert for main emerging markets digital commerce events. He also gave digital commerce classes at the most prestigious universities and higher learning institutions in Latin America.

Organization: VTEX

Connect: LinkedIn

Name: Juliana Tavares Lopes

What she does: Juliana is the Head of Legal and Data Privacy at VTEX, and for the past few years, she has assisted VTEX in the IPO, fundraisings, and multiple M&As. Ms. Lopes has held various legal positions in Maritime Business dealing with corporate affairs. 

She holds a law degree from the Federal University of Rio de Janeiro (UFRJ) and a Master of Laws Degree (LLM) in Business Law from Fundação Getúlio Vargas (FGV). She is a member of "CAJE", the Commission on the Legal Aspects of Entrepreneurship and Startups of the Brazil Bar Association (OAB/RJ).   

Organization: VTEX

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This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matter, be sure to consult with an attorney regarding your specific needs.