Copywriters Podcast Episode 022 - How To Get New Clients
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Sep 17, 2017 Mike Shreeve, an expert in personal development and business opportunities, shares invaluable insights on attracting clients as a copywriter. He emphasizes the importance of positioning oneself uniquely and treating copywriting as a business. The discussion highlights common mistakes copywriters make and how to identify red flags in potential clients. Shreeve also introduces the concept of 'your superpower' and explains how genuine passion can lead to better connections and more fulfilling projects. Tune in for practical tips to transform your client approach!
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Mike's Client Journey
- Mike Shreeve started copywriting chasing clients on platforms like Elance and Warrior Forum, which he found awful experiences.
- He transformed by stopping bidding and letting clients come to him, gaining leverage and control over his work.
Avoid Commoditizing Yourself
- Avoid commoditizing yourself by treating copywriting as a job rather than a business with unique value.
- Remember copywriting is a sales job, not just about writing skill; focus on psychology and selling results.
Be Authentic and Unique
- Infuse your copy with your unique passions and style to add authenticity and improve effectiveness.
- Stop thinking copywriting is a rigid job and instead make it your own business focusing on value and your strengths.
