The Mind Of George Show What REALLY Matters to your Customers
On this Winning Wednesday episode of "The Mind of George Show," I share a low-level confession about my newfound addiction to 7-Eleven's dark chocolate-covered almonds, sparked during a stay in Miami.
Transitioning to the main topic, I delve into the transformative concept of the Captain's Assessment, emphasizing the importance of understanding customers deeply. This assessment involves four columns: Before, Objection, After, and Ask, and three rows: Rocks, Reefs, and Shoals. I break down how to apply this assessment, from external beliefs (Rocks) to internal beliefs (Reefs) and paradigm beliefs (Shoals). Highlighting the crucial Ask column, I stress the significance of specific requests to escalate customer engagement. To illustrate practical applications, I discuss social media posts and email content strategies.
The ultimate takeaway is to embrace the Captain's Assessment, understanding customers on a profound level to create lasting impacts in their lives and build meaningful relationships!
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If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.