Michael King: The Rise of Fractional CFOs Provides Challenges and Opportunities | Accounting Influencers

In a world of AI, outsourcing, and shifting client expectations, accountants can remain indispensable.

Accounting Influencers

with Rob Brown

Michael King’s journey to becoming a fractional CFO and mentor to accounting professionals is as unconventional as it is inspiring.

A former nuclear submarine engineer, King transitioned into the world of business management, eventually running a $90 million facility. His lack of understanding of financial principles at the time ignited his passion for empowering business owners with actionable financial insights.

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Today, King is a fractional CFO and podcaster. He guides others in starting, scaling, and optimizing advisory services through his firm and educational platform, The Connected Accountant.

Fractional CFOs are reshaping the financial services landscape by bridging the gap between compliance work and strategic advisory services. King explains that while traditional accounting focuses on rearview mirror reporting—documenting what happened in the past—fractional CFOs help businesses look forward with forecasts, projections, and strategic planning.