The HeyCreator Show
joinhampton.com - How to Build Community on a Membership Platform
Mar 28, 2023
Tim Stoddart, a community-building guru, joins Ethan Brooks to dive into the art of fostering connections on Hampton. They discuss the unpredictable nature of social media and how viral moments can shape engagement. The duo shares strategies for building a founders' community, balancing automation with personal touch, and reducing loneliness among members. They also cover tools like Thredo for authentic communication and highlight the importance of storytelling in forging deeper community ties. Tune in for valuable insights on navigating the community landscape!
56:29
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Quick takeaways
- Social media engagement can be unpredictable, as demonstrated by a viral tweet that gained unexpected traction without a strategic plan.
- Persistent content creation is crucial for online success, as initial silence from the audience can turn into positive responses over time.
Deep dives
The Unpredictability of Viral Success
Social media success often comes without foresight or preparation, as demonstrated by a recent viral tweet about Tom from MySpace. The post, made without any expectation of impact, garnered significant engagement, highlighting the unpredictable nature of social media interactions. This incident exemplifies that success on platforms like Twitter is not always tied to a well-crafted strategy or extensive planning; sometimes, the simplest posts resonate most. Consequently, this unpredictability encourages individuals to continue sharing content freely rather than being overly strategic about each post.
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