1593 Why His SMB Churn is 6% When Everyone Elses is 12% doing $12m in ARR across 5000 Salon Owners

Co-founder of Demonware (Matchmaking service used in Call of Duty) that was acquired in 2007. Then founded Phorest on Evergreen principles - building company to last for generations. Over 70 of the 150 employees are ordinary share holders (not options). Phorest is now serving over 5,000 salons and is the leading salon software platform in Europe.