
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold SPECIAL SERIES ==>Forget Content Calendars? Content Systems! <== | BATHROOM Break #78 COLLAB: The Marketing Millennials + Do This, Not That
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Oct 20, 2025 Join Jay and Daniel as they share chaotic travel tales and delve into essential marketing strategies. They discuss the importance of organizing content with effective tagging systems and using Notion for a streamlined content library. Discover how modularizing marketing assets can enhance creativity and the benefits of including diverse perspectives in brainstorming sessions. Plus, find out why solo creators should prioritize dedicated content time and why oversized dogs on planes are a travel nightmare.
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Airplane Speakerphone Nightmare
- Jay recounts a loud passenger using speakerphone and dropping F-bombs on a plane, disrupting others.
- He argues for basic courtesy on flights and applauds announcements asking people to be quiet.
Tag Content By Topic And Performance
- Tag every piece of content by topic and performance so you can filter what works and what doesn't.
- Use those tags to decide what to remix and expand instead of chasing new content constantly.
Centralize Content Links And Assets
- Store your content index in a central, linkable place like Notion or a Google Sheet for quick access.
- Include links to drafts, live posts, and creative assets so teammates can click through and reuse elements.
