Hacking Digital Influencers for Organic Growth   In episode 4 of The Marketing Umbrella podcast Itamar Shafir welcomes Rand Fishkin to the show. Rand Fishkin is co-founder and CEO of Sparktoro, an audience research startup. He has dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, which is titled “Lost and Founder: A Painfully Honest Field Guide to the Startup World.” A recognized expert on SEO, he is the founder and former CEO of marketing software company Moz and co-founder of Inbound.org. When Rand is not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. He says that if you bribe him with great pasta or great cocktails, he’ll spill big tech’s dark secrets.   Listen to this information-packed episode of The Marketing Umbrella Podcast with Rand Fishkin about how to grow your agency by creating a marketing roadmap for you and your clients. Here is what to expect on this week’s show: ●    How the pandemic generated a massive amount of competition in an already crowded online marketplace. ●    Why agency owners should utilize free online tools that are available to help with market research and audience intelligence. ●    How to help clients build their brand and then execute on that with high-quality content and SEO. ●    Why a great digital marketing agency can add value for small and medium-sized businesses by discovering sources of influence that compellingly reach their audience.     Connect with Rand: Website: https://www.sparktoro.com Twitter: http://twitter.com/randfish Facebook: http://facebook.com/rand.fishkin LinkedIn: http://linkedin.com/in/randfishkin Learn more about your ad choices. Visit megaphone.fm/adchoices