Without SEO, any dollars you put in on your paid media campaigns won’t work—William Álvarez

William Álvarez believes that SEOs in 2023 should invest in SEO as preparation for what’s ahead rather than a reactionary tool, and businesses should utilise an omnichannel approach instead of funnelling their budget into isolated paid campaigns.

For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/william-alvarez