Inside Aesthetics Meg McNeil & Bek McNeil - 'The Business of Injecting (Chapter 20)' #316
Episode 316 hosts Meg McNeil (Director & Registered Nurse from Brisbane, Australia) & Bek McNeil (Director & Business Manager from Brisbane, Australia)
In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.
In Chapter 20 we discuss the success, challenges and future with two of the founders of Derm Haus. Our guests discuss their journey into the aesthetics industry, starting as a side hustle and growing it into a thriving business with two clinic locations and a team of 11.
They share how they created a supportive work culture, handling the financials and logistics of a growing business, and the importance of using each team member's strengths. We also cover their strategies for marketing, patient retention, and the impact of word-of-mouth referrals.
Our discussion wraps with insights into future plans for Derm Haus, including a focus on women's health and regenerative medicine, and the challenges of maintaining a successful business in a rapidly changing industry.
00:00 Introduction
01:20 Business of Injecting: Episode Overview
02:26 Meet the Derm Haus Team
03:38 Starting the Business: Challenges and Growth
10:20 Bringing Bek Onboard
17:46 Client Selection and Business Strategies
20:42 Managing Stock and Team Consistency
26:59 Creating an Employee-Centric Workplace
28:05 Deciding on New Treatments and Devices
32:05 Pricing Strategies and Financial Management
37:15 Staff Retention and Incentives
41:09 Marketing and Brand Strategy
45:08 Future Plans and Business Growth
49:26 Reflecting on the Journey and Final Thoughts
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