Over 40 years ago, back in 1980, a school teacher named Richard Sorin was sweating over a hot piece of hand-cut welded steel in a small 2 car garage. He had already taught the scholastic weightlifting club that morning, followed by AM bus duty, 8 hours of gym class, PM bus duty (for extra money that was used to eventually start his business), and then the jogging club for the teaching staff. Following the school day, he would tear across town to make it to the steel yard before it closed, strap steel to the roof of a 1974 Toyota Land Cruiser, and drive back across town to get started with his new business and dream... Sorin Exercise Equipment.

You see, he loved to lift weights, and with a background of collegiate track and field and national level Olympic weightlifting, he knew his way around a weight room. What he did not have, was access to any super-strong, customizable, sport specific weightlifting equipment. Nothing on the market at the time was good enough for him. He was tired of the bar being set so low by weightlifting equipment manufacturers, so he did the only thing he could think of. He made his own.

In this Episode of Barbell Shrugged:

Strength training before information
Developing a strength focused mindset
The difference between old school and new school strength athletes
How strength is the primary focus for improvement in life
Reflecting on a life in strength

Connect with our guests:

Anders Varner on Instagram

Doug Larson on Instagram

Coach Travis Mash on Instagram

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Management-Dilemmata: Höchstleister mit hohen Ansprüchen