How to Build a B2B Software Company with Community and Use AI Tools to Be More Productive with Austin Distel

Building and scaling a successful company takes more than just focusing on sales and revenue. In this episode, Austin Distel unpacks the most vital strategies he uses to ensure his company keeps growing and scaling. 

Austin Distel is the Senior Marketing Director at Jasper, a company that helps creators produce new content using artificial intelligence. The company has a formidable track record of growth, from 20 employees in 2020 to 125 in 2022. Austin has previously founded and served in various companies, including Proof, Scale.io, and Scale or Die. Jasper has helped more than 50,000 companies create mind-blowing content in the form of blog posts, LinkedIn posts, and photo captions, including many others. 

In this episode, Austin shares how he has used online communities to catapult the growth of Jasper. He explains in depth the strategy of offering value to community members so that they not only become clients but also attract other potential customers. His marketing and growth techniques are must-know for the success of any company. 

Topics

• Company growth 
• Creating a community for the company
• Retain relevance in your community 
• New Technology: Its importance in the fast-changing world
• Rebranding as per the market needs
• How to build a SaaS subscription
• Quality should be the top priority

Show Links

• Check out Jasper
• Connect with Austin Distel through his personal website, LinkedIn, Twitter, Instagram, and TikTok
• Connect with Omniscient Digital on LinkedIn or Twitter

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

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Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

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Connect with Omniscient Digital on social:

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Linkedin: Be Omniscient

Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/