SBP 137: How AI Can Save Your Next Campaign. With Steve Phillips.

Zappi aims to automate consumer insights for faster and cheaper results.

AI has significantly improved the quality of market research reports.

The emotional impact of advertising is crucial for creative effectiveness.

Zappi's platform allows for rapid testing and iteration of marketing ideas.

Democratizing consumer insights enables all team members to access data easily.

Creative effectiveness is about more than just click-through rates.

Zappi's clients have reported a 30% increase in effectiveness using their system.

The future of marketing involves a continuous feedback loop with consumers.

Data as a service is the next evolution for Zappi, enhancing brand strategy.