Jói Sigurdsson, founder and CEO of CrankWheel, is this week’s guest on The SaaS Revolution Show. Events have always been an important customer acquisition channel for CrankWheel, and Jói talks about why other SaaS startups should add events into their sales and marketing strategy. Additionally, CrankWheel was the winner of the Startup Pitch Competition at SaaStock 2019, and crowned the Best SaaS Startup of 2019. Jói shares his experience of the Startup Pitch Competition, and how CrankWheel has benefited from taking part.Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)