Other Record Labels Interview with Numero Group - (BESPOKEN PODCAST)
Sep 11, 2025
In a fascinating conversation, Ken Shipley, co-founder of Numero Group, dives into the meticulous process behind their innovative archival reissues. He introduces Sequoia, a landmark 7-inch box set documenting the roots of American emo, emphasizing its role as a historical archive. Ken reveals how packaging enhances storytelling and shares insights on balancing visual aesthetic with music. He also discusses connecting with fans through diverse merchandise and preserving cultural memory long into the future.
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Design Over Genre
- Numero was built as an aesthetic-driven label rather than a genre-specific imprint.
- Ken aimed for a consistent visual trademark that signals quality across diverse music.
Lead With The Cover
- Start packaging by finding the most defining image or object that captures the project.
- Use the cover to draw in listeners who know nothing about the music and then tell the story inside.
Bought Records For Covers
- Ken bought records by cover alone, like the Antenna record he picked up for $3.99 because the cover looked beautiful.
- He photographs artifacts and arranges them like a gallery to create evocative package imagery.
