Merch strategy and fan engagement

Hey friends, Scott here, just wanted to pop on an intro this cool episode of a great podcast you may not be familiar with.

Our friends at A to Z Media – Have a podcast of their own. And if you like Other Record Labels or you like For the Love of Vinyl – you’ll love Bespoken. A podcast by a to Z media that Dives into the world of independent music and physical media culture.

In this episode of BESPOKEN, host Scott Pollack welcomes Ken Shipley, co-founder of the influential reissue label Numero Group. Known for its meticulous packaging, deep archival research, and genre-spanning catalog, Numero has spent over two decades preserving overlooked artists and forgotten underground music scenes, from soul and funk to punk, post-hardcore, early emo, and beyond.

This conversation centers on Sequoia, Numero’s ambitious new 7-inch box set documenting the first decade of American emo. Described by Ken as a “30-year sequel” to his 1995 compilation Eucalyptus, Sequoia is both a love letter and historical archive, featuring 27 vinyl records, a 136-page hardcover book, and packaging that faithfully recreates the tactile, handmade spirit of ’90s DIY culture.

Ken shares insights into Numero’s creative process, how physical media becomes a vehicle for storytelling, and why their mission goes beyond nostalgia—it's about preserving cultural memory. This rare behind-the-scenes conversation reveals the values, vision, and detail-driven ethos of one of the most respected archival labels in the industry. 

A to Z Media is proud to have worked with Numero Group on countless vinyl releases, boxed sets, merch, and, of course, Sequoia. Whether you're a fan of emo, punk, or the art of vinyl packaging, this episode is a must-listen.

Learn more or order Sequoia: https://numerogroup.com/products/sequoia

For 30 years, A to Z Media has been the trusted manufacturing partner for artists and labels (major and independent) producing high-quality vinyl, CDs, cassettes, books, and merchandise. Start your next project at: https://www.atozmedia.com