The Twelfth House The Twelfth House+ Audio Course: OFFERING DESIGN: Building Your Self-Sustaining Ecosystem of Products and Services
Dec 6, 2024
Discover the art of offering design to create a cohesive suite of products and services that truly resonate with your dream clients. Delve into the emotional dynamics of business transactions, fostering trust and deeper connections. Uncover how a well-organized business ecosystem can enhance customer experiences and promote long-term relationships. This insightful journey reveals that every venture is a spiritual creative path packed with valuable lessons.
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Episode notes
Offering Design
- Design your offers strategically, not piecemeal.
- Avoid accumulating redundant products and services that cannibalize each other or confuse customers.
Impact of Disorganized Offers
- Disorganized offers make it difficult to talk about and sell your services.
- Customer confusion leads to lost sales.
Building a Self-Sustaining Ecosystem
- Create a self-sustaining ecosystem of offers.
- Guide customers through a natural progression, increasing their lifetime value.