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7 Advanced Marketing Automation Tactics for Your Blog | Ep. #170

Jan 17, 2017

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In Episode #170, Eric and Neil discuss 7 advanced marketing automation tactics for your blog. Marketing automation allows you to know your subscribers better and respond to their behavior. Tune in to learn how advanced marketing automation can be very helpful for your blog and what to do with those unopened emails.

Time Stamped Show Notes:

00:27 - Today’s topic: 7 Advanced Marketing Automation Tactics for Your Blog
00:36 – Marketing automation is how you market and send messages to people according to their behavior on your site
01:05 – First, on your thank you or intro email, add three different links for people to see what kind of people they are (ex. are you a beginner, intermediate, or advanced online marketer?)
01:52 – Neil shares what he learns through automation if people are opening your email, your open rate goes up
- 02:21 – If someone isn’t opening for 5 times on a paid email, take the person off the list
02:55 – Third, make sure you have a list or campaign that specifically targets your customers
- 03:34 – Map out the life cycle of your customers
03:44 – Fourth, when someone joins your email list, try buying them in or signing them up
04:25 – Fifth is lead scoring
- 04:35 – You can do this with HubSpot, Drip, and InfusionSoft
05:33 – Sixth, make your opt-in relevant to your service
- 05:47 – An example with Kissmetrics
06:47 – Lastly, if you can survey your audience, do it to create a word cloud using a tool like TagCrowd
07:40 - That’s it for today’s episode!

3 Key Points:

Marketing automation is how you market and send messages to people according to their behavior on your site
Map out the life cycle of your subscribers.
Make your opt-in relevant to your service to increase traffic and sales.