Max Junestrand, Co-founder and CEO of Legora, shares his journey from engineer to entrepreneur, paving a unique path in the legal tech industry. He discusses the challenges of scaling a global AI-driven platform while emphasizing the importance of collaboration and cultural fit in hiring. Max reveals insights from his transformative Y Combinator experience, tackling technical hurdles, and navigating hypergrowth. His ambitious vision aims to reshape legal services, focusing on delivering real value while maintaining a strong company culture.
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volunteer_activism ADVICE
Founder-Led Sales Build Empathy
Do lead initial sales personally to build deep customer empathy and credibility.
Founder-led selling accelerated Legora from zero to $2M ARR and earned firm trust.
volunteer_activism ADVICE
Force The Outreach Muscle
Do cold outreach and pay for experts' time to learn an unfamiliar industry fast.
Max scheduled lunches with ~100 lawyers to force the uncomfortable muscle of sales and learning.
insights INSIGHT
AI Is Existential For Big Law
Law firms face existential pressure if peers adopt AI faster and offer cheaper, faster work.
Being software-powered becomes necessary to defend market position on transactional work.
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How do you scale a global company while transforming an industry as traditional as law?
In this episode, Max Junestrand, Co-Founder and CEO of Legora, shares how he’s building the world’s first truly collaborative AI platform for legal services.
Max reflects on his unconventional path from engineer to entrepreneur, what it took to win over law firms as an outsider, and why ambition and adaptability matter more than experience in fast-scaling environments. He also opens up about navigating hypergrowth, hiring with intention, and the cultural values that drive Legora’s mission to reshape how legal work gets done.
Takeaways:
Pioneering Global Expansion: Max's approach to expansion defies conventional paths. Instead of focusing solely on local markets like many Swedish companies, Max boldly decided to expand globally.
The Power of Collaboration: Max stresses the importance of a shared mission between stakeholders and service providers, focusing on delivering unparalleled value and continuous improvement in legal services.
Hiring and Culture Building: Max places a strong emphasis on ambition and cultural fit when hiring, believing these attributes are crucial for scaling a company. He maintains personal involvement in the interview process to ensure new hires align with the company’s high standards and growth trajectory.
Learning and Growing from the YC Experience: Max’s experience with Y Combinator (YC) was transformative. Despite the complexities of maintaining operations during this period, the experience underscored the importance of mentorship and networking.
Pushing the Envelope: Max underscores the importance of maintaining a proactive stance in innovation. By consistently exploring new pathways and pushing boundaries, he ensures the company remains at the forefront of technological advancements.
Quote of the Show:
“ There's a real value in actually being the second mover, and the value comes from two things... You get to see what is the right path and what is the wrong path." - Max Junestrand
Not Another CEO Podcast 