When Cal was young, he was educated as a journalist not to sell. He was taught to interview and write and stay on the editorial side of the wall that separated the two sides of publishing. The selling was to be done on the other side of the wall by the sales department. Cal lived by the rules and could never see himself as a salesman even as the internet appeared, the rules began to change and the wall came down. Now, after all these years, he learns from a celebrated sales consultant that sales doesn’t have to be about selling. It can be about helping the customer buy. Cal can feel comfortable doing just that – and just in time. Could it be for you, too?