Nordic Chief Medical Officer Dr. Craig Joseph and Head of Thought Leadership Dr. Jerome Pagani chat with Denise Worrell, vice president of consumerism at Memorial Hermann Health System. Denise shares her background in marketing and human-centered design, what it means to have a master’s in “foresight,” and how she ended up at Memorial Hermann. She also discusses how designing for experiences can drastically improve healthcare, the difference between wayfinding and way-knowing, and how new developments like generative AI will change how healthcare is delivered.
Show Notes:
[00:00] Intros
[01:03] Denise’s background in human-centered design and innovation
[08:53] Finding the “better” problem to solve
[12:33] The difference between predicting the future and studying foresight
[15:12] Designing for multiple possible future states
[17:54] Denise’s recent work at Memorial Hermann
[27:06] Designing innovations for banal features, such as parking
[32:40] Wayfinding vs. way-knowing
[33:50] Working with the Disney Institute
[36:13] How AI will change how healthcare is delivered
[40:41] Things so well designed, they bring Denise joy
For a full transcript, click here.
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